Recent Business Highlights
•
•
Making a difference
through Patient-centric
Initiatives in Emerging
Markets
Our first wave of patient-centric
packaging has been received well
• Four India Star awards for patient-centric packaging
(selected from 622 entries); now qualify for Asia star and
World star awards
Positive feedback from patients, doctors and pharmacists
Prototyping packaging innovations for
patients in Russia
Working with Geriatric Society to enhance therapy
experience of geriatric patients
Revamping packaging of OTC brands
Adherence programs
•
After success in specialty care, we now have achieved scale
in primary care with the CVAD adherence program in India
Anti-Allergic
CETRINE
20 capsules
Ceticaine
10mg
Push Tab feature in carton to
serve as a reminder of when
to have the medicine
Cetirizine
10mg
Anti-Allergic
CETRINE
20 capsules
Cetirizine
10mg
Anti-Allergic
CETRINE
20 capsules
米
Integrated flap that provides
key information to the patient
Ristamine
and other allergies, such
allergies to molds and dust mites
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