Purple Revenue Growth Strategy

1a. We will expand our mattress assortment to address opportunities at higher price points... Product and pricing architecture of select competitors¹ + $6,000 $5,000 $4,000 $3,000 Future innovation-led offerings up to $6,000 Purple Hybrid Premiere 4 $3,099 $3,999 purple $5,000 $5,099 $2,600 $2,000 $1,975 $2,000 $1,500 The Purple Mattress $1,199 $1,599 $1,000 $695 $610 $500 $1,000 $0 TUFT & NEEDLE Sealy Casper purple STEARNS & FOSTER" sleep number. TEMPUR-PEDIC 1. As of May 27, 2021, prices shown are original list prices excluding any discounts; based on queen model SOURCE: DTC listings, brand websites, retailer listings 23 23

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