Investor Presentaiton

RECONCILIATION OF NON-GAAP FINANCIAL MEASURES: Q1 2023 Three Months Ended March 31, 2023 Net Sales Gross Profit Operating Expenses EBITDA GAAP Results % of Net Sales Equity-based compensation System implementation costs Executive recruiting, relocation, sign-on bonus Write-off of site development costs Strategic initiative related costs Non-routine legal expense $83,490 $27,511 $44,726 ($15,223) 33.0% 53.6% (18.2%) 2,506 2,506 701 701 . 911 911 785 785 1,753 1,753 1,113 1,113 Contract termination costs 543 543 RTD start-up and production issues Non-GAAP Results $83,490 1,799 $29,310 1,799 $36,414 ($5,112) % of Net Sales 35.1% 43.6% (6.1%) Black Rifle Coffee Company 26 26

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