Y2021 Financial Targets
K
KASIKORNTHAI
The K-Strategy
■ K-Strategy is reimagined to drive growth and empower customer
Purpose
Strong
Brand
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
To Empower Every Customer's Life and Business
STRONG TRUSTWORTHY BRAND
Γ
PAY:
Growth
Strategy
Dominate Digital
Payment
Reimagine Commercial
& Consumer Lending
Key
Capabilities
1. Ecosystem Partnership
& Harmonized Channel
5. Data Analytics
Democratize
Investment & Insurance
Strengthen Harmonized Sales and Service Experience
Improve Value-Based Productivity
8 TRANSFORMATION JOURNEYS
2. Intelligent Lending
6. Cyber Security
3. Proactive Risk &
Compliance Management
7. Performing Talent and
Agile Organization
บริการทุกระดับประทับใจ
Penetrate
Regional Market
4. Regional Payment &
Settlement
8. Modern World Class
Technology Capability
223
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
Growth Strategy: Strengthen Leadership Position
PAY
Dominate Digital Payment
K PLUS as Open Banking Platform: Gain online payment share via K PLUS open-platform and
ecosystem partnership collaboration
Omni-Channel Merchant Platform: Accept all sources of funds and support Online to Offline
(020) experience; providing smart information and Customer Relationship Management (CRM)
Regional Payment and Settlement: Facilitate payment and settlement to provide regional
business connectivity
Reimagine Commercial & Consumer Lending
■
Penetrating Consumer Credit: Add secured loan for self-employed and expand into unsecured loans
SME Business Recovery: Use data to improve customer survival rate
Leveraging Corporate Relationship: Service large corporates & monetize relationship through
shared platforms with capital markets fee bundling
Democratize Investment & Insurance
Master Relationship Manager (RM) x Completed Offering: Penetrate wealth-potential
customers via Master RM by completed offerings and better experience
Digital & New Investment Platform: Provide personal-based advice to offer products thru Open
Architecture platform
Competitive Product Offerings: Improve return to customers by better sourcing and optimized
risk; develop products for small customers
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224
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