Future Growth Strategy and Financial Overview
SUSTAINABLE COMPETITIVE ADVANTAGE
WELL DIVERSIFIED PRODUCT MIX
•
Launched as an exclusive woollen brand, the Company now offers a comprehensive
line of woollen, cotton & cotton blended, knitted and woven apparel and home
furnishing under the 'Monte Carlo' brand.
The woollen and woollen blended product category contributed 34% of revenues in
FY16.
Over last 3 years, New ranges have been successfully launched under the Umbrella
Brand "Monte Carlo":
-
An exclusive women's wear range 'Alpha'
•
Kids wear range 'Tweens' - for age group 7-13'
•
Premium men's range of woollen sweaters under 'Platine' and
•
Economy range for men under 'Cloak and Decker'
Also Introduced its range of home furnishing products like mink blankets, quilts and
sheets
MONTE CARLO
Its the way you make
Til t
feel
Range, positioning and products offered
Range
Monte Carlo -
Premium and
mid-premium
segments
for men
Platine -
Woollens &
Woollen-blended
Sweaters, jackets,
thermals, woollen
accessories (caps,
mufflers, Shawls,
stoles)
Cottons &
Cotton-blended
Shirts, trousers,
t-shirts,
track-suits
Home
Furnishing
Kids
Mink
blankets,
bed sheets
and
quilts
Premium range
for Men
Cashmere and
cash-wool
sweaters,
blazers, coats
Cotton shirts,
trousers and t-
shirts
Segment wise Revenues
Total Revenues (Rs. Mn)
% Revenues - Woollen Segment
FY16 FY15 FY14 FY13 FY12
5,664.8 5,271.8 4,566.7 3,686.0 3,346.9
34.2% 34.5% 36.5% 42.7% 41.6%
Denim mid-
premium
Range
Alpha -
Exclusive range cardigans
for Women
Tweens -
Exclusive Kids
wear Collection
Sweaters,
% Revenues - Cotton Segment
% Revenues - Home Furnishing
Segment
51.3% 52.6% 50.8%
47.5% 57.3%
9.7%
8.4% 8.0% 6.5%
0.1%
Cloak & Decker
- Economy
range
% Revenues - Kids Segment
4.9%
4.6% 4.7%
3.3%
1.0%
for men
Denim trousers
(jeans) and shirts
Shirts, t-shirts,
tops and
trousers
Cotton and
cotton-blended
t-shirts
Sweaters,
Cardigans,
Shirts, t-shirts
and
Bottoms
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