Digital Strategy and Data Analytics at IndusInd

Continue to invest in MarTech capabilities to lower cost of acquisition and to drive customer engagement Further strengthening of MarTech... Omni-channel Real Time Event Driven Engagement Platform enabling new capabilities & use-cases 1,000+ Nudge Variants 150+ Use Cases ...and driving Impact Cost of acquisition for CC went down by 43% Cards CAC 150 100 -43% AppsFlyer Run automated smart campaigns with real-time data feedback loop 50 100 57 • Marketing analytics & attribution platform Drive cross-sell of products across internal/ external platforms 0 Q2 FY 23 Q3 FY 23 Customer journey orchestration with seamless hand-off across devices & platforms Campaign to Drive Bank QR usage • Omnichannel communication and customer engagement by merchants Txn Vol Google Ads Google Tag Manager 150 +42% 100 Cross platform implementation 142 50 100 Data: Single Source of Truth Indus Indus Mobile Personalization Engine Ceasy CREDIT Indus SA, FD THE ALL IN ONE BANKING APP MERCHANT SOLUTIONS ОАО, 0 etc. Q2 FY 23 Q3 FY 23 New capability Existing capability 1 IndusInd Bank

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