Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
203
Q2'19
EUROPE 2
64
Q2'19
210
Q3'19
65
Q3'19
218
Q4'19
67
Q4'19
+18%
229
Q1'20
+10%
70
Q1'20
238
Q2'20
71
Q2'20
249
Q3'20
72
Q3'20
NORTH AMERICA¹
83
Q2'19
56
84
REST OF WORLD
Q2'19
Q3'19
61
Q3'19
86
Q4'19
64
Q4'19
+7%
GLOBAL DAU INCREASED 39 MILLION, OR 18% YoY
88
Q1'20
+43%
71
Q1'20
90
Q2'20
77
Q2'20
90
Q3'20
87
Q3'20
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
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