Snap Inc Investor Presentation Deck

Snap Inc. Snap Inc. internal data June 18-July 18, 2020 Q Search Main + Central Springfield Create Scan SHOP NOW clearly Explore 4 Clearly AR Clearly, an eyewear retailer, leveraged our sponsored AR Lenses to enable users to try on different pairs of glasses, resulting in and average of 33 seconds of playtime and a nearly 6% share rate. Clearly was able to drive a full-funnel impact for their brand, achieving a 7-point lift in brand awareness and 5-point lift in brand consideration while also driving a 46% lift in unique page viewers on their site and a 3.3% lift in purchases. 33 sec Average Time Spent With Lens 3.3% Purchase Lift ¹ 27

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