Altria: CAGNY 2024
NJOY Bluetooth PMTAs
Adult Smoker Switching*
(% Switched, Reported No Smoking in Past 30-days)
26.3%
Blueberry
29.0%
Watermelon
16.8%
Classic
Tobacco
*Switching rate was significantly higher than Classic Tobacco users for Blueberry and Watermelon (p < 0.05).
Source: NJOY ACE Blueberry and Watermelon Supplemental Report
25 | ALCS | CAGNY | 2.21.24 | For Investor Purposes ONLY
Switching rates calculated based on the number of participants initially using Blueberry, Watermelon or Classic Tobacco (without Bluetooth
technology) at baseline and completing survey at three months (per protocol population) from the NJOY Longitudinal Cohort Study.
Our research shows the NJOY
Bluetooth age-gating restrictions
are effective at preventing
underage access in virtually all
cases.
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