SmileDirectClub Investor Presentation Deck
3 Leading orthodontic DTC franchise
Customers continue to choose SDC - now with even more
options.
Credibility
1.5M members
treated, with a
brand at scale that
members love
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Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost
by 3x, and then sold them to consumers for $5,000-$8,000. SDC proprietary telehealth platform offers consumers
the ability to get the same clinically safe and effective treatment, but without the 3x markup.
Ś
Treatment plan is tailored
using proprietary telehealth
platform
All doctors have 5+ years of
aligner experience
100% of aligners are made in
FDA registered and ISO
certified 3D printing facility
in Tennessee
smile
CLUB
Certainty
Customers enjoy a
new smile in as
little as 4-6
months
Efficacy of teleorthodontic
treatment with clear aligners
validated by clinical
research
Customers can start seeing
results in as little as 60 days,
and they can be certain in
their outcome
All smiles come with a
lifetime smile guarantee
Better oral hygiene -
customers can brush and
floss without brackets in the
way
• Deliver all aligners and
retainers directly to the
customer, upfront
Laser-cut aligners
look and feel
better than ever
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Comfort
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ComfortSense is a unique
soft, medium, firm plastic,
which provides for more
gradual movements and a
more comfortable fit
Smooth edges and a
custom-shaped aligner
means less overlap and
irritation of the gumline
Matte finish gives aligners a
natural look
No buttons, attachments, or
IPR
Two ways to wear aligners:
22 hours a day, or 10
continuous hours only at
night
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In-office visits
optional with three
ways to get started
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Convenience
Club members use the
telehealth platform for face-
to-face remote check-ins
with their doctor
Members can start
treatment from Smile Shops,
at partner dental locations,
or at home using an
impression kit
All aligners arrive up front
customers never wait on
their next set
Experienced dental team is
available 24/7 via text, video
chat, email or phone
Customers use the app to
track and manage their
entire treatment
SDC aligners cost
as little as $3 / day
•
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Cost
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Two ways for customers to
pay: one single payment or
monthly over 24 months
100% approval on financing,
no credit check, no
paperwork
In network with most major
health insurers
Customers can use HSA,
FSA, and Care Credit funds
All aligner touch-ups are
included
Whitening is included
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