SmileDirectClub Results Presentation Deck
SDC has built a brand at scale that our
members love.
We compared our member satisfaction scores with those of other DTC competitors and traditional
DSO providers and consistently tracked higher than the competition.
Google Reviews & Member Sentiment
5.0
4.8
4.6
4.4
4.2
4.0
Total # of Reviews
70,000
60,000
50,000
40,000
30,000
20,000
10,000
4.9
SDC
97%
65,905
SDC
Customer Rating (¹)
4.3
DTC Competitors
4.4
DSO
smile Source: Internal company surveys, public information. Data as of Dec 2019.
DIRECT CLUB
83%
1,829
Total Reviews
DTC Competitors
% Positive
NPS 53(2) - one of the
highest in spec.
healthcare industry.
BBB rating of A-.
Note: DTC rating is an average of DTC competitors. DSO rating is average of two larger DSOs in the US.
(1) Google rating. (2) All time average rating. (3) Company website.
87%
9,769
DSO
100%
95%
90%
85%
80%
75%
% Positive Sentiment
Approx. 20% of members |
come from referrals. I
I
Average rating 4.6 / 5.0
with approx. 170K member¹
reviews(3),
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