BAT Investor Conference Presentation Deck

Guest: Delivering the Enterprise of the Future Quantum Delivery Over £1 Bn Total Savings Delivered 12 months early £1.3 Bn Savings delivered 80% Revenue and New Categories investment coverage by RGM and MSE Unleash Innovation To become a technology- driven CPG company Breakthrough Innovations with strong IP -50% Development time Empowered Organisation Faster and simpler organisation; stronger with new capabilities c.10,000 Reduction in headcount in the last 3 years c.2,000 New capability roles in the last 3 years Shaping Sustainability World-class science backing our products & ESG ambitions 1st Of its kind FDA Marketing Authorisation for Vuse Solo* On track "Carbon Neutral" by 2030** "Net Zero" by 2050** BAT Technology & Digital Acceleration in digital, analytics & automation to become top quartile +26% Strategic own e-Comm revenue *** +42% Contactable Adult New Category Consumers^ * Original flavour. ** Carbon Neutrality across our operations. Scopes 1&2. Net Zero across our value chain: Scopes 1, 2 and 3. Environmental targets. See Appendix A5. *** Constant rate growth FY21 v FY20. See Appendix A2. ^FY21 growth versus FY20. 46

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