SpringOwl Activist Presentation Deck
A Tale Of Two Acquisitions: Instagram vs. Tumblr
Instagram
tumblr.
Price Paid:
When:
Users (Date of Acquisition):
Current Users:
Estimated Revenue Today:
Estimated Value Today:
Source:
1.WSJ, Insta-Rich: $1 Billion for Instagram, 2012.
$1B¹
SpringOwl!
Asset Management LLC
April, 2012¹
+30M (2012)¹
+400M³
$110m (2015)²
$35B (2014)³
2. Market Watch, Instagram Revenue Forecast To Triple, 2015
3. Citi Group; http://www.wired.com/2015/09/instagram-now-tops-400-million-users-40-billion-photos/
4. Fortune, Was Yahoo's Tumblr acquisition a flop?, 2014
5. The Guardian, Tumblr audience up to 420m as Yahoo predicts $100m revenues in 2015
Price Paid:
When:
Users (Date of Acquisition):
Current Users:
Estimated Revenue Today:
Estimated Value Today:
$1.1B4
May, 20134
≈260M (2013)4
≈400M4
$100M (2015)5
$0 Implied
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