Zegna Investor Day Presentation Deck
CAPITAL MARKETS DAY
Source: BNP Paribas Exane, Luxury Edge - Global brand heat in 3Q23
ZEGNA OFFICIAL WECHAT ACHIEVED HIGHEST
ENGAGEMENT AMONG LUXURY BRANDS
ON WECHAT, ZEGNA PERFORMED THE BEST IN BOTH HIGH POPULARITY AND HIGH ENGAGEMENT THANKS TO NEW CAMPAIGN FEATURING
LEO WU & BIG EVENT IN CHENGDU.
WECHAT - POPULARITY VS ENGAGEMENT (%), 3Q23 Y/Y
Engagement 3023 y/y
300%
250%
200%
150%
100%
50%
0%
(50%)
(100%)
ZEGNA
LOWER POPULARITY BUT HIGHER ENGAGEMENT
Moncler
(60%)
BV
Givenchy
Balenciaga
Rolex
Prada
LOWER POPULARITY AND LOWER ENGAGEMENT
(45%)
(30%)
Hermès
MK
Fendi
◆Ferragamo
VC&A
Bulga
◆ Celine Cartier
Burberry
Gucci
LV
(15%)
Tiffany
Coach
Dior
Tod's
0%
15%
30%
Average reads 3Q23 y/y
Zegna
45%
YSL
Chanel
60%
BORN IN OASI ZEGNA
HIGHER POPULARITY AND HIGHER ENGAGEMENT
Omega
75%
Hugo Boss
HIGHER POPULARITY BUT LOWER ENGAGEMENT
105%
90%
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