H1 2019 Financial Performance and Strategic Overview
BUSHMILLS
Extensive portfolio of leading Spirits brands
Jose Cuervo
Over 15 brands in other spirits categories
BUSHMILLS
Irish & American Whiskey
Premium /
Ultra Premium
Seranahan's
Stranahan's
TINCUP
INCU Premium
Ultra Premium
Hangar
Hangar 1
Ultra
VODKA
Premium
Three Olives
Premium
Vodka
ree Olives
1800
1800
RTD's
Jose Cuervo
MARGARITAS
Premium
Mid Price
1800
Quervo
GÖTLAND
VODKA
PENDLETON
WHISKY
KRAKEN
BLACK SPICER
Rum
Premium /
Ultra Premium
Premium
RAKE
PENDLETON
KRAKEN
Premium
OSO
COTLAND
VODKA
NEGRO
GOLDEN
tam
GOLDEN
OSO NEGRO
VODKA
Value
Premium
Jose Gro
Source: Company information, IWSR 2019 Note: Company's portfolio includes other brands not displayed above.
BOODLES
GIN
LONDON DRY
Hangar 1
VODKA
Three Olives
VODKA
KRAKEN
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
Jose Qure
Premium
©
Castillo
Castills
IMPERIAL
Standard
Net Sales by
Family/Category
2018
Total
Ps$28,158 MM
+
BOODLES
GIN
Gin
BOODLES
BRITISH
GIN
LONDON DAY
Premium
Non-alcoholic
b:oost_
Premium
€
Mezcal
+
CREYENTE
Med Joce
CREYENTE
Ultra
Premium
Vada de
Sánchez
Pada de
Sánchez
Premium
-Mezcal
400 CONEJOST
Premium
Jose Cuervo
Family (34%)
1800 Family
(13%)
Other
Tequila (10%)
Bushmills (5%)
Kraken (4%)
Other Spirits
(14%)
RTDs (8%)
Non-Alcoholic
& Other
(11%)
CENTENARIO
Jose Cuervo
MAESTRO
TEQUILERO
1800
BUSHMILLS
TEQUILA
COLORADO WISEEP
Stranahan's
TINCUP
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