Pet Retail Market and Valuation Outlook
Appendix 20
96
| 20: Geospatial Analysis (D)
Finally, we also conducted a geospatial analysis to prove the potential of the Seres
network, considering around 700 clinics and 50 veterinary hospitals. We crossed each
location to find: (i) the nearest hospital for each clinic and (ii) the number of clinics on
each distance radius from the hospital. Besides having a strategic position in the cross-sell
with the product line, Seres also has potential to become the reference hospital of each
region, thus addressing an adjacent, but different market. In São Paulo, for instance, we
see well positioned hospitals covering a more significant number of clinics considering
the distance between a clinic and its closest hospital, one of the factors prioritized by
veterinarians in an emergency room, as verified in a field survey.
In this aspect, we considered two main scenarios. The first only find Seres' current
veterinary hospitals (3 in the city of São Paulo). The second considers an expansion of 20
hospitals adjacent to current stores, a movement that has been happening slower than
the opening of hospitals. We see that Petz' current stores have optimal positioning for
getting a geographic edge. The two graphics below shows the accumulated number of
clinics into Seres and Non-Seres hospital's radius adjusted by the number of hospitals,
increasing possibility to attract more customers in the long term
What factors matters when choosing a veterinary hospital?
Standard Scenario
Expansion Scenario
Fr
30
60
45
65050
15
Proximity to Vet. Clinics
Service Price
Source: QGIS; IBGE; Companies' Data; Team 7
Results Nearest Distance Clinics - Hospital
Seres
- Non-Seres
Seres
Non-Seres
30
20
10
0
500 1500 2500 3500 4500
500 1500 2500 3500 4500View entire presentation