Creating Shared Value

● • Shared Value in the Value Chain Fibria, Brazil Fibria, the world's leading manufacturer of chemical pulp, utilizes planted eucalyptus trees and integration of native habitat to dramatically reduce the land required in cultivation The company also encourages small-scale producers near its mills to plant eucalyptus in conjunction with other crops, assisting them with technical training and inputs • Fibria achieves far greater land and water efficiency versus traditional plantation methods • Small scale producers currently contribute 27% of the raw materials utilized in Fibria mills, improving efficiency while 4000 households have significantly increased their income 20131105 HSM Brazil CSV Presentation-FINAL 12 12 Copyright 2013 Professor Michael E. Porter

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