Indian Dairy Market Overview

UHT & Beverages India's UHT Market Size (in US$ Million) I I 1,552 I 1,239 I I 985 I I +28.4% 791 I I 493 I 313 194 104 2009 2011 2013 2015 2017 2018 2019E 2020E Key Highlights PARAG Ideas for a new day India's Flavoured Milk Beverages Market Size (US$ Million) 716 582 463 +25.5% 373 239 149 90 60 2009 2011 2013 2015 2017 2018 2019E 2020E Key Highlights ● . • . In 2014, the UHT milk market accounted for less than 1% of the total milk market and ~5% of the organized milk market However, with benefits like safety, convenience and longer shelf life, usage of UHT milk is increasing at a fast pace in major metros Milk deficit areas are switching from milk powders to UHT milk Parag has established itself as a the largest private player in this segment Flavoured milk represents one of the fastest growing segments in the Indian dairy market due to: • Indian consumers slowly substituting carbonated soft drinks with healthier options • Advent of single serve, re-sealable bottles and tetra packs which has made milk convenient for use and easier to distribute Source: IMARC Report 1US$ = INR 67 40

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