HARLEY-DAVIDSON STRATEGY

EXPECT OUR MOST PROFITABLE SEGMENTS AND MARKETS TO GROW Global New TAM 2-3 Wheel Sales Forecast by Vehicle Type (In Thousands) Other Touring Global New TAM 2-3 Wheel Sales Forecast by Region (In Thousands) ■ROW North America c.2% CAGR 162 C.3% CAGR 325 137 258 612 515 2021 2030E Touring, H-D's most profitable segment, expected to grow in-line with the market Source: Management Estimates; Market data represents 601cc+, H-D focus segments only 449 394 2021 2030E North America, which represents a significant portion of global motorcycle profits, expected to outgrow RoW 12

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