Honest IPO Presentation Deck

CONTINUED STRONG GROWTH AND MARGIN EXPANSION REVENUE SMM $238 $28 $210 2018 12% TOTAL CAGR 19% CORE CAGR Core $236 $9 $226 2019 Non-core categories Diversified revenue mix $301 $3 Note: 1. Please see appendix for reconciliation to GAAP metric $298 Portfolio simplification Focus on best-selling, higher-margin 2020 GROSS MARGIN $MM . 25.1% 2018 +1,080 BPS 32.2% 2019 35.9% 2020 Strategic retail partnerships Accretive product innovation End to end optimization Growth in higher-margin products ADJUSTED EBITDA (¹) SMM Margin: (4%) ($10) 2019 4% $11 2020 Adjusted EBITDA positive in 2020 Operating leverage from SG&A 23

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