Strategic Development & Financial Growth
Einhell Strategy Battery
VISION
One Power X-Change battery in each house / flat with garden.
MISSION
We offer our customers cordless freedom for all work in and around the home, wherever our customer wants to be
mobile and free. With the most competent battery platform only from Einhell, we help 100s of millions of home and
garden owners worldwide to have fun and enjoy their DIY projects and gardening with cordless freedom.
International expansion
Full concentration on
Focus Product Groups
Cordless excellence with
Power X-Change
KEY STRATEGIC PILLARS
Most competent & brand-independent
system expert for power tool accessory
Strategic partnerships
with stakeholders
International positioning of
Einhell as an a A-brand
Appearance excellence -
products and Pos
Best digital provider in DIY-industry
Digitalization of corporate processes
Best place to work in the
DIY-industry
Sustainability
Best service in the DIY-industry
Production outsourcing from China
and own Battery Factory
Optimization of supply chain
Operations excellence
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