Waldencast SPAC Presentation Deck
BUILDING ON STRONG PARTNERSHIP WITH SEPHORA
Established footprint in US with opportunity to increase presence in high-growth, international markets
SEPHORA
Front of store takeover in Sephora Dubai flagship
SEPHORA TAMES SQUARE TAKEOVER
MILK MART
SERCAN
Pop up store in Sephora Time Square
Molk
WAKBUT
Front of store takeover in Sephora Champs Elysees
8.6
1st Gondola 50 doors, all 2 bay
Current 3 bay gondola
RAD-ASS REK TAKING
LAUNCH OF
THE YEAR
Unprecedented KUSH launch support
Data provided by Sephora, Sephora doors include Kohl's and SiJCP
SUNSHINE
SKIN TINT
Wine
AWO
Megan
SST US front of store takeover
Milk
Stalion
Milk
MILK Ad in Times Square
Strong position in Sephora today with room to grow
Sephora Door PenetrationĀ¹
100%
+
1,335
1,335
100%
82
82
Canada
16%
1,454
22%
80
233
USA
Europe
AUS / NZ
Vast opportunity to further win share with Sephora's customer base
Sephora Customer Penetration
20% * 16% =
Percentage of Sephora
shoppers aware of Milk
Makeup
Percentage of brand-
aware Sephora
shoppers who
purchased Milk
Makeup
Total Sephora doors
Milk Sephora doors
Middle East
21
50%
24
3%
Milk penetration
of Sephora clientele
12
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