Company Digitalization and Half-Year Financial Report
Company
Channels
Create omni-channel advantages, and seize opportunities in online, catering
and other channels
W
Online Channels
Catering Channels
Rapid growth of e-commerce platforms
On major e-commerce platforms, the sales of liquid
milk increased by 29.5% year-on-year, and its market
share increased by 3ppts, ranking No.1 in the industry
Promote digital transformation in channels
On one hand, actively explore and expand new
channels
On the other hand, through digital empowerment,
further strengthen the delicacy management of all
channels, improve operation efficiency, and promote
sustained business growth
Channel customization service in liquid milk
The company leverages consumption hotspots in
industries such as catering, tourism, and entertainment
to vigorously develop customized channel services for
liquid milk
product solutions for catering customers in cheese
business
The company focuses on the innovation of specialized
dairy products, relying on dual core milk source bases
in China and New Zealand to build the "Yili Pro"
platform, providing high-quality and comprehensive
product solutions for dairy products and services to
professional customers in the baking, catering, and
beverage industries
Data Source: Nielson, Syntun
(伊利
品质,源于热爱
17View entire presentation