Dominating the Recovery
EXCITEMENT ABOUT DESTINATION TYPES 2022
Question: Thinking carefully about
THIS UPCOMING YEAR (2022).
% Top 3 Box Score (8-10)
Beach destinations/resorts
Mountain destinations/resorts (including ski resorts)
U.S. National Parks
Use the 10-point scale where 10 =
"Extremely excited" and 1 = "Not at
all excited" to state how generally
excited you are to visit each in the
upcoming year.
(Base: Wave 81 data. All respondents,
1,205 completed surveys. Data collected
December 26-28, 2021)
Small towns, villages or rural destinations/attractions
State, county or regional parks or recreation areas
Cities or metropolitan areas
Theme or amusement parks
Foreign countries
Cruise trips
Destination
Analysts
48.9%
47.3%
45.5%
42.6%
40.6%
38.2%
36.4%
33.3%
58.1%
Desert destinations/resorts
31.6%
0%
10%
20%
30%
40%
50%
60%
70%View entire presentation