New Market Entry Strategy and Economic Facts

Current Readership Penetration - Jharkhand Jharkhand Ranchi Jamshedpur Dhanbad Base Population 2.19 Crs 8.7 Lacs 10.88 Lacs 9.96 Lacs Literacy 1.29 Crs (59%) 7.31 Lacs (84%) 9.26 Lacs (85%) 7.88 Lacs (79%) CRH 1.2 Crs 7.26 Lacs 8.89 Lacs 7.46 Lacs AHD 24.1 Lacs 3.35 Lacs 3.21 Lacs 2.17 Lacs Penetration Gap 80% 54% 64% 71% Source: IRS 09 R2 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 7

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