Freshpet Expansion and Growth Strategy

Cost to Feed - Grocery & Mass $8.00 $7.47 $6.86 $7.00 $6.00 $5.00 $4.00 $3.00 Cost to Feed a 30lb Dog Daily S Blue Homestyle Chicken Wet 12.5oz Rachael Ray Nutrish Chicken Wet 8oz $2.00 $1.00 BLUE Beneful Prepared Meals Chicken Wet 10oz RACHAELRAY NUTRISH Blue Life Protection Chicken Formula Dry 5lb Beneful PURINA Freshpet FFTK 1.75lb Pedigree Chopped Chicken Wet 22oz Blue Life Protection Chicken Formula Dry 11lb BLUE freshpet Beyond Simply 9 Chicken Dry 4lb Freshpet Chicken 1.5 lb roll Freshpet Chicken RM 5.5 lb $5.37 $4.00 $3.30 $3.13 $2.72 BLUE Rachael Ray Nutrish Chicken Dry 6lb $2.40 $2.40 $1.95 Beyond freshpet freshpet $1.94 $1.92 RACHAELRAY NUTRISH NATURE'S RECIPE $1.71 $1.62 × PURINA $1.35 Beneful freshpet ONE $0.69 Nature's Recipe Chicken Dry 12lb Beneful Healthy Weight Chicken Dry 3.5lb Freshpet Chicken 6 lb roll Purina ONE SmartBlend Chicken Dry 8lb lams Proactive Health MiniChunk Dry 7lb IAMS Pedigree Complete Nutrition Chicken Dry... $0.67 freshpet 4 HIGHLY CONFIDENTIAL 3

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