Investor Presentaiton
Management assumptions used
Estimated lost sales and
estimated lost margin
•
The civil unrest lost sales impact was estimated at a store specific level. To estimate the impact,
the YTD sales trends, prior to the civil unrest, of these stores were assessed; including the
expected sales trend of that store, in comparison to underlying performance in 2020 and store
level plans. Where it was noted that there were specific deflection of sales to neighbouring
stores, the impact of deflected sales was also taken into account, effectively reducing the loss
in sales estimate. Lost trading profit was calculated by applying the YTD average achieved
margin for each store, up to the point of the civil unrest, to the estimated lost sales.
The Covid-19 lost sales impact was estimated at a store specific level. To estimate the impact,
we applied the expected sales trend of that store, in comparison to underlying performance in
periods where trading was permitted and to store level plans. Where it was noted that there
was a pent-up demand impact, this was also taken into account, effectively reducing the loss in
sales estimate. Lost trading profit was calculated by applying the achieved margin for the
period immediately preceding the restriction to the estimated lost sales value.
• The information is provided only to allow for a more meaningful comparison of performance
based on Management's best estimate.
•
This information on which our assumptions are based has not been reviewed and reported on
by the Company's external auditors.
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