Investor Presentaiton
4
Strategic Imperatives (cont'd)
Undertake
Measured
Investments
in Growth
Areas
2011 Objectives
Exploit domestic opportunities
– Implementation of Private
Banking growth plan and
strengthening SME segment
- Continued distribution network
expansion/optimisation
- Continued roll-out of Abu Dhabi
growth plan
Exploit international
opportunities
- Implementation of organic
growth plan for KSA and
detailing growth strategies for
all other existing locations
– Proactively pursuing inorganic
regional expansion
opportunities
Evidence of Success in 2011
Exploit domestic opportunities
Further increase of Private Banking
RMs and build-up of SME team
(increase of more than 30 RMS
across these businesses)
- 10 new branches, 3 in Dubai, 5 in
Abu Dhabi and 2 in Sharjah taking
total number of branches to 145,
plan to open at least 5 more
branches in 2012 across the UAE
- Direct sales force team increased by
42% to almost 660 FTE
Captured international
opportunities
- Established KSA onshore wealth
management platform for PB and
Retail Business, further build-up of
alternate channels including
increase of DSF from around 30 to
more than 110
2012 Objectives
Exploit domestic opportunities
· Continue to enhance domestic
distribution network through
selecting, and implementing the
most optimal channel mix
- Push for regional leadership in
private banking through increased
capacity and market penetration
-
– Focus on building SME asset
book by leveraging improved
infrastructure and increased credit
appetite
- Further grow our market share in
Abu Dhabi
Exploit international opportunities
- Undertake organic expansion
initiatives in current international
locations, e.g. setup SME business
in KSA
- Continue small scale international
expansion, e.g. representative
offices in target markets
- Identify and pursue meaningful
international acquisitions in select
target markets, e.g. KSA, Turkey,
etc.
Emirates NBD
35
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