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Investor Presentaiton

BOOHOO GROUP PLC DIRECTORS' REMUNERATION REPORT CONTINUED ANNUAL REPORT AND ACCOUNTS 2021 Purpose and Element link to strategy Pension To aid Other benefits recruitment and retention ⚫ To provide an appropriate level of fixed income To provide a competitive benefits package Shareholding requirement To support long-term commitment to the company and the alignment of executive director interests with those of shareholders Operation . Executive directors may receive an employer's pension contribution or cash allowance Executive directors may receive benefits including health care, income protection and life assurance, as well as other standard group-wide benefits offered by the company from time to time Executive directors are also eligible to participate in any all-employee share plans operated by the company on the same basis as for other eligible employees (and in line with relevant HMRC rules) The Remuneration Committee has adopted formal shareholding guidelines that will encourage executive directors to build I up over a five-year period and then subsequently hold a shareholding equivalent to a percentage of base salary. Adherence to these guidelines is a condition of continued participation in the equity incentive arrangements These guidelines will continue to apply for a minimum of two years following a director's cessation of employment Maximum . opportunity . . Employer's defined contribution or cash allowance up to 6.2% of salary From 1 January 2023 this will be aligned with the average contribution rate for the wider workforce (currently 5%) Framework used to assess performance N/A . The value of benefits N/A may vary from year to year depending on the cost to the company 200% of salary for executive directors, rising to 400% of salary on maturity of the Growth Share Plan/MIP None CHOICE OF PERFORMANCE MEASURES AND APPROACH TO TARGET SETTING Growth Share Plan and MIP The primary performance measure selected for John Lyttle's Growth Share Plan and for the MIP is market capitalisation growth over a five-year and three-year period respectively. The targets reflect the ambitious growth plans for the group and the performance measure ensures that executive directors' and senior managers' interests are fully aligned with shareholders. As explained in the Annual Statement by the Chairman of the Remuneration Committee, an additional measure has been added to both plans which means that vesting of any awards requires successful implementation of the Agenda for Change programme, thus tying management reward more closely to this critical priority for the business. The performance metrics and targets that are set for the executive directors via the annual bonus plan and LTIP awards are carefully selected to align closely with the group's strategic plan and key performance indicators. Annual bonus In terms of annual performance targets, the bonus is determined on the basis, primarily, of performance against financial measures, which are identified as the key indicators of success against the strategy set annually. For the financial year ending 28 February 2022, additional non-financial metrics have been introduced to the bonus scheme. The precise metrics chosen, along with the weightings of each, may vary from year to year. The Committee will review the performance measures and targets each year vary them as appropriate to reflect the priorities for the business in the year ahead. LTIP and In terms of the LTIP, metrics will be set at the time of each grant but will normally include at least half based on financial performance in line with our key objectives of delivering returns to shareholders through achievement of our growth strategy. The Committee will disclose the targets for each award to the executive directors in advance in the annual report on remuneration unless the targets are commercially sensitive, in which case they will be disclosed retrospectively. The Committee will review the choice of performance measures and the appropriateness of the performance targets prior to each LTIP grant. Challenging targets are set whereby modest rewards are payable for the delivery of threshold levels of performance, rising to maximum rewards for the delivery of substantial outperformance of our financial and operating plans. DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE DIRECTORS COMPARED TO OTHER EMPLOYEES The Committee has regard to pay structures across the wider group when setting the remuneration policy for executive directors. The Committee, in particular, considers the general basic salary increase for the broader workforce when determining the annual salary review for the executive directors. Overall, the remuneration policy for the executive directors is more heavily weighted towards performance-related pay than for other employees. Performance-related long-term incentives are provided for those employees considered to have the greatest potential to influence overall levels of performance and those whose retention within the group is regarded as important. That said, whilst the use of the LTIP, Growth Share Plan and MIP is confined to the more senior management in the group, there is a commitment to encouraging widespread equity ownership through, for example, our use of an HMRC-approved Share Incentive Plan and SAYE share option scheme. The level of performance-related pay varies within the group by grade of employee and is informed by the specific responsibilities of each role, as appropriate. The Committee has not consulted directly with employees in designing the remuneration policy for the directors. SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENTS Executive directors are not employed on fixed term contracts. Service contracts normally continue until the executive director's agreed retirement date or such other date as the parties agree. The company's policy is that executive directors will be employed on a contract that can be terminated by the company on giving no more than one year's notice, with the executive director required to give up to one year's notice of termination. A director's service contract may be terminated without notice and without any further payment or compensation, except for sums earned up to the date of termination, on the occurrence of certain events such as gross misconduct. The circumstances of the termination (taking into account the individual's performance) and an individual's duty and opportunity to mitigate losses are taken into account by the Committee when determining amounts payable on/following termination. Our policy is to reduce compensatory payments to former executive directors where they receive remuneration from other employment during the compensation period. The Committee will consider the particular circumstances of each leaver on a case-by-case basis and retains flexibility as to at what point, and the extent to which, payments would be reduced. Details will be provided in the relevant annual report on remuneration should such circumstances arise. 72 73 // GOVERNANCE
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