BBVA Bancomer/2018 Annual Report
Personal data protection
Personal data protection is of paramount importance to BBVA Bancomer.
To guarantee the security and confidentiality of the data entrusted to it, the Bank integrates new
technologies and trains all its employees in how to process data.
BBVA Bancomer has set up a Personal Data Protection (PDP) department to enforce compliance
with ARCO rights, to evaluate services and products and to deliver training courses to employees.
ARCO Rights
A data subject has four rights relating to the use of their personal data:
1. Access: Knowing what data BBVA Bancomer has on file in relation to their person.
2. Rectification: The data subject is entitled to update the personal data that BBVA Bancomer
has on file in relation to their person (applies only in the case of customers).
3. Erasure: Where the data subject wishes to erase their personal data (does not applies to active
customers of BBVA Bancomer).
4. Objection: Where the data subject suspends (blocks) the use of their personal data for
purposes beyond those agreed upon when arranging the product. This might include offering
new products or sending advertising.
For further information, please visit https://www.bancomer.com/personas/derechos-arco.
html#presenta-tus-documentos
Internal personal data manuals
The Bank has now started work on updating the Personal Data Protection Regulations following the
enactment of the new European Regulation (GDPR).
Training course
Work began in the last quarter of 2018 to update and improve the course on personal data
protection. The work is still in progress with the Training and Discipline department.
The improvements to the course will be gradually implemented starting in the second half of 2019.
Awareness-raising campaigns
In 2018, two data protection campaigns were launched in a bid to raise awareness of the
importance of the subject throughout BBVA Bancomer:
1. International Personal Data Protection Day 20182. Second personal data awareness campaign
2018 at BBVA Bancomer. The main focus of the campaign was to emphasize the importance of
personal data to customers, users, candidates and employees.
Postcards
The Bank constantly seeks to reinforce and entrench its message in relation to the areas of opportunity
it identifies by sending out postcards bearing specific messages to Commercial Banking and HNWI
Banking.
In 2018, articles and other announcements were regularly published across all digital channels used by
the branch network (Commercial Banking and HNWI Banking), such as: Banca al Día, Red al Día, Wiki
Network and CUC, in order to keep all branch staff updated and trained, seeing as though they are the
face of the Bank with its customers.
Personal Data Protection (PDP) Mailbox
The PDP mailbox addresses all manner of complaints, comments and/or reports relating
to data protection, seeking to provide guidance to customers, users and employees:
[email protected].
To view the Privacy Statement of BBVA Bancomer, please see https://www.bancomer.com/
personas/aviso-de-privacidad.html
To exercise your ARCO rights and to find out how to do so: https://www.bancomer.com/personas/
derechos-arco.html#presenta-tus-documentos
BBVA Bancomer
2ª semana de la
Protección de Datos
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BBVA Bancomer
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BBVA Bancomer
Protegerlos es tu responsabilidad
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2ª semana de la
Protección de Datos
Personales en
BBVA Bancomer
BBVA Bancomer
Segunda semana
Datos Personales
La protección
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54
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