Investor Presentaiton

Key Trends within Each Category of the Industry GROWTH OUTLOOK FOR KEY CATEGORIES Pen Pen segment market size (INRbn) 43 FY23 CAGR 7.5%-8.5% Art & Hobby Art & hobby segment market size (INRbn) Flair® 62-65 • Strong drivers in place for the category's success Premiumisation Breakdown (by price point)* 5%-10% Mass 15%-20% • Shifting preference towards pens as a writing instrument 70%-75% Mid-premium Premium • Post COVID19 shift back to physical coaching centres FY28E • Reopening of offices & schools post COVID19 CAGR 38-40 24 10%-11% FY23 Others Other segment market size (INRbn) Key drivers Shift caused during COVID19 Emphasis on extracurricular activities Shifting preference of students towards arts Increased adoption of art as a hobby FY28E CAGR 25 45 33-35 5.5%-6% FY23 *Source: CRISIL Industry report FY28E NEW New products introduced to cater to young adults & working class Accessories •Driven by growth of total writing instruments • CAGR of 6.5%-8.5% from FY23-FY28E Markers & highlighters • Driven by young individuals entering workforce • CAGR of 5% - 6.5% from FY23-FY28E Pencil • Dominated by wooden variants • Players offering variants based on use 11

View entire presentation