Unilever Strategy & Execution Overview
Building new segments: Vaseline Healthy White
Product is Hero
FACE
Attack current habit
Is your body as fair as your face
Aligned
Promo Strategy
TAKE
PATIOPATE
COMMUNITY,
what's your body vibe?
PLAY game
Educational
Campaign
seline
celine
seline
ine
line
aselin
UPLOAD
YOUR
PHOTO
FEM
THE MOST
AMAZING
Skin
Get lucky
tonight
Drive Experience
Amazing skin on - ground activation
Aligned
Promo Strategy
FEMINA
line
Vaseline
healthy when
95%
ADVERTORIAL
The Amazing
skin revealations
We all want perfect skin. But what
actly is perfect skin? Anushka Patodia
dout with the pof
attempts to find o
The Wengkurvy
Are you
one
EXPERT
of them?
100
the hint of TTEA
O pon La
BUYS
Target Early Adopters: Youth thru digital
Chaw Hy
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Media for Habit change: ImpactView entire presentation