Sales and Marketing Overview & Strategic Business Overview

END-CUSTOMERS PURCHASE OCCASIONS NORTH AMERICAN BLANK ACTIVEWEAR MAINLY REACHES END CUSTOMERS VIA SIX DISTINCT PURCHASE OCCASIONS ا Corporate and promotional ~26% R Brick and mortar and Digital printing online retailers Event merchandising and tourism Sports Collegiate Promotional products and corporate swag received for free, and uniforms ~21% Blank and decorated apparel purchased from large multi-brand retail stores, including online purchases ~15% Decorated apparel purchased from small online businesses or social media shops, and for use at personal events ~14% Decorated apparel purchased at concerts, festivals, and gift shops ~13% Decorated apparel purchased at sporting events ~11% Decorated apparel purchased from university and school-affiliated organizations Growth Drivers Increased personalized apparel gifts driven by lack of in-person events and work from home expected to continue Growth Drivers Economic outlook to drive steady growth Casualization and work-from-home Sources: Management estimates, and BCG market assessment • Growth Drivers Printing technology • Creator economy Growth Drivers Recovery of travel and event-driven demand a tailwind through 2023 • Customization / Self- expression Growth Drivers • Recovery of event- driven demand a tailwind through 2023 Growth Drivers • Return of in-person / on-campus activities a tailwind through 2023 Estimated 2022 addressable market share 100% = $11B 20 20

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