Investor Presentaiton
OUR WORK IN 2020
12 WRIBRASIL.ORG.BR
Goiânia/GO. Photo: Erich Sacco/Shutterstock.
Several institutions were partners
in the study, such as the Climate
Policy Initiative (CPI), Pontifical
Catholic University of Rio de Janeiro
(PUC-Rio), Alberto Luiz Coimbra
Institute for Graduate Studies and
Research in Engineering, Federal
University of Rio de Janeiro
(COPPE/UFRJ), Institute of Applied
Economic Research (IPEA), Brazilian
Federation of Banks (FEBRABAN),
and Brazilian Business Council for
Sustainable Development (CEBDS).
A comprehensive communication
and engagement strategy ensured the
study's leading findings were covered in
major media outlets and by influencers.
Within days, the launch was reported
on over 130 channels, even ten of the
country's most prominent outlets. The
messages reverberate in the Brazilian
and international press to this day, with
more than 500 spots since their launch.
The study's projections have become
references for decision-makers who
deal with economic recovery and
sustainable development challenges.
The launch gathered people like
Joaquim Levy, former finance minister
of Brazil; Walter Schalka, president of
Suzano; and Caio Koch-Weser, former
German finance secretary of state; and
was watched by around 800 people.
The New Economy for Brazil involved
meetings with strategic actors, such
as the vice president of Brazil, the
minister of agriculture, the president
of Banco Central, and two Presidents
from the Brazilian Development Bank
(BNDES), to debate the paths to a
green economic recovery pointed out
in the study. At the request of the
Ministry of Economy's office, after the
study was launched, the Climate team
worked on adjusting the models to
reflect COVID-19's impact on Brazil's
economy and social well-being.View entire presentation