Unilever Strategy & Execution Overview

Driving Premium Cleansing: Dove To build Superiority face test On pack Innovations Dove Storyteller Inviting women to take the Face Test Experience/ Amplification TVC and Visibility to become complete believers They give us half the m Dove Real Women Testimonial Digital: Starting a debate on PR Editorial real beauty "I believe in Dove." Print Innovations Meet the new believers of Dove. More than 2% of Market Share Building on Unilever Global experience Rahka Sh Thousands gave Dove holl their faces. Then they gave Dove a perfect score Dove Home to Home: Litmus Test in Households

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