KASIKORNBANK Strategic Acquisition
K
KASIKORNTHAI
KBank: Strategy
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
บริการทุกระดับประทับใจ
K
KASIKORNTHAI
Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
■ Success is driven by continuous growth in number of customers and K PLUS users; highest
Net Promoter Score among banks in Thailand
Number of Customers* (mn)
23
23
K+
K PLUS Users and Transactions** (mn)
20
20.0
19.5
(+2.6%)
15
17.7
16.0
16.5
15.0
25,000
20,710
20,000
14,516
15,000
8,477
10
5,188
17.1 I
10,000
3,052
14.4
12.1
4,323 5,990
5
10.0
7.3
5,000
15.0
17.7
0
0
2017
2018
2019
2020
2021
1Q21
1Q22
2017
2018
2019
2020
2021
1Q22
Total Users
Number of Transactions (RHS)
15
10
2250
* Customers in Retail Business account for 93%, SME Business 7%, and Corporate
Business less than 1% of customer portfolio
** Active users defined as minimum of 1 Login per month; 74% active users as of 1Q22
Net Promoter Score (NPS)***
(#1 among Banks in Thailand)
100
50
35
0
2020
63
2021
*** NPS Study 2021 surveyed by The Nielsen Company during August to November 2021,
measuring the willingness of customers to recommend a company's products or services to others
บริการทุกระดับประทับใจ
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