Creating Shared Value

Purpose Based Strategic Positioning Traditional Positioning Nestlé Thermo Fisher Scientific • Food and Beverage Company • Scientific and Laboratory Instruments Company Nike • Footwear and Apparel Company • New Positioning Nutrition, Health and Wellness Company Making the World Healthier, Cleaner, and Safer • Health and Fitness Company • A clear social purpose opens up new opportunities for growth and profitability, while motivating and attracting consumers, business partners, employees, shareholders, and the public 20131105 HSM Brazil CSV Presentation-FINAL 23 Copyright 2013 Professor Michael E. Porter

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