ChildFund Brasil Sustainability Report
PRESENTATION
MESSAGE FROM
MANAGEMENT
WHO
WE ARE
CORPORATE
GOVERNANCE
MARKETING AND
MOBILIZATION OF RESOURCES
CHILDREN'S RIGHTS
Advocacy and child protection
SOCIAL
PROGRAMS
HUMANITARIAN
EMERGENCIES
FINANCIAL
STATEMENTS
GRI
SUMMARY
ChildFund Brasil's activities are intend-
ed to generate long-term results. Our
desire is to develop actions to contrib-
ute to the full development of children,
adolescents, and young people in the
locations where we operate, so that
they become protagonists of their own
lives.
To do so, we have two major fronts for
mobilizing resources: individuals and
legal entities. With individuals, our
work is focused on sponsoring children
or free donations, whether monthly or
occasional. With legal entities, wheth-
er companies, institutes, associations,
foundations or other public and private
organizations, we work with the con-
struction of partnerships aimed, on the
one hand, at supporting the develop-
ment of projects in the communities
in which we operate, and on the other
hand strengthening the social engage-
ment of these corporations. Another
important resource mobilization arm
is called Ponte Social, which, by means
of partnerships in the church segment,
aims to raise funds for the development
of our projects in areas of poverty and
extreme poverty.
The challenges of 2021
Although it was the first year of the
Covid-19 pandemic, 2020 was positive
in donations, especially of essentials
for survival, such as food. The moment
of isolation, insecurity, and uncertain-
ty that the world was experiencing
awakened the solidarity of people who
decided to help the more vulnerable.
However, 2021 brought the impacts
of the pandemic, the economic crisis
worsened, and we felt, just like other
Third Sector organizations, the reflexes
of this reality on donations, both from
individuals and companies.
In this scenario also marked by the
great mobilization of other institutions
to help the more vulnerable, ChildFund
Brasil's Marketing and Resource Mobili-
zation area focused on improving pro-
cesses, seeking to increasingly under-
stand the journey of those who donate
and the loyalty of these volunteers.
BRL 32,884,000
Total revenue
BRL 246,000
Revenue from
corporate donations
BRL 9,213,000
Sponsorship revenue
BRL 580,000
Revenue from free donations
2,481
Attracting new
sponsors in Brazil
• Sponsorship
The donation of resources by individ-
uals is one of Child Fund Brasil's most
important mobilization fronts. For this
reason, year after year, we strive to in-
crease the number of participants in
the sponsorship program, which is the
backbone of the resources that make
our actions possible. Sponsorship reve-
nue grew by 20% in 2021, thanks to the
efforts of the donor relations team. Ev-
ery day, the team strives to understand
the donor's journey, establishing pro-
cesses and offering exclusive content to
those who believe in our cause, besides
strengthening the bond between spon-
sors and the sponsored child. A new sys-
tem was implemented, which allowed
automated controls and actions to im-
prove delinquency rates. Regarding
the organization's total revenue, BRL
32,884,000 was collected, allocated to
the maintenance of the programs and
projects carried out with the sponsored
children and their families.
Be a sponsor!
Help those in need: sponsor a child for
under BRL 2.30 a day!
Through financial sponsorship, you
invest not only in your sponsee's future,
but in the entire community.
The amount you donate ensures the
management of projects that provide
children access to education, food,
health, and protection.
Did you know?
To sponsor a child
in 2021, a minimum
monthly financial
donation starting at
BRL 67 was required.
The sponsorship funds
are used to run the
projects for the benefit
of the children and
their families. The
amounts are passed on
to the Local Partners
according to each of their
needs, defined in joint
planning with
ChildFund Brasil
Click here
to join this
chain of
good:
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ChŘldFund.
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Sustainability Report
Brasil
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