Competitive Advantage and Marketing Strategy
OPPORTUNITIES HIGHLIGHTS
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Lingering Pandemic
The pandemic has brought into focus weaknesses in international agri-food supply chains because of concentration of
processing and failures to safeguard worker safety. As a channel partner, we offer the software solution Basecase for
contact tracing and worker safety management and secured our first sale with a processing customer in July
2020. The timing is perfect to create smaller-scale, distributed value chains that integrate production, logistics, and
processing and source agri-food ingredients that deliver specific, verifiable attributes to global customers willing to
pay a premium. Western Canada is perfectly positioned to seize these export and domestic market opportunities.
Disruptive Potential
Small, fit-for-purpose, integrated value chains in the agri-food industry represent an evolution in business model, as
trust can be built, data freely collected and traded, and financial incentives assigned in a more equitable way. This
model of doing business also lends itself to novel insur-tech and Supply Chain Financing (SCF) concepts, positioning
TrustBIX as a fintech play.
Market Potential
The early and scale-up stage agri-tech industry attracted $US 20 billion in investment in 2019, and will likely attract a
similar amount in 2020 (Source: AgFunder). By 2023, Deloitte feels the global market for Responsible Supply Chain
tools will be $US 2.7 billion (Source: Deloitte). The growth of ESG-focused investing and corporate management will
require the deployment of strategic sourcing tools and services like those TrustBIX offers.
This document contains certain forward-looking information, assumptions, and estimates. Any forward-looking statements are not a guarantee of future performance and actual results could differ materially from
those contained in the forward-looking statements, assumptions, and estimates. The reader is cautioned not to place undue reliance on such forward-looking statements, assumptions, and estimates.
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