New Business Organisation

BNP PARIBAS Private Banking Better Serve Existing Clients, Attract New Ones Current BNL model Target model Private €1mn financial assets Retail Client segmentation based on financial resources Limited differentiation between Private and Retail offers 11,000 Private banking clients €5mn financial assets €0.5mn financial assets HNWI Segmentation with dedicated service model Retail "Auto-segmented" clients Segmentation based on financial assets and upside potential Comprehensive offering distinct from the standard Retail one Develop referrals with Retail, Small Business, Corporate and CIB BNL Grupp BNP PARIBAS Retail Banking in Italy 55 55

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