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Investment Bank Investor Presentation

Section 2b. Transforming our business for the new environment: Markets Our strategy is aligned to the changing business environment Business environment Subdued macro economy Regulatory changes Competitor dynamics Changing stakeholder expectations Our priorities to become the 'Go-To' bank 1. Evolving our business mix 2. Enhancing our award winning technology and scaled execution capabilities 3. Reducing cost and driving productivity 4. Delivering on the opportunities resulting from changes to market structure 5. Further intensifying focus on capital management and legacy asset reduction 6. Adapting business structure in response to regulatory reform 24 | Investment Bank Investor Presentation | 28 June 2013 BARCLAYS
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