Investor Presentaiton
MMA
Unique Price, Product and Market Combination
Etalon Group is attractively positioned in high quality, yet affordable real estate segment
Real estate price segments of presence vs. competitors
Supply structure by volume (2)
(2H 2010)
St. Petersburg
SPMA
Regions
PIK
SU-155 (1)
LSR
SU-155 (1)
RGI International
PIK
SU-155 (1)
9%
14%
77%
LSR
Total: 1.1 mn sqm
Moscow
10%
LSR
46%
Etalon
Group
44%
RGI International
Sistema-Hals
Mirland
Total: 1.9 mn sqm
Don-Stroy (1)
Inteco (1)
Lower
Medium
Upper
Lower
Medium
Upper
Premium
Class
Economy Class
Middle Class
Panel
Poured concrete
I
Moscow region
5%1%
94%
Total: 3.7 mn sqm
Economy class
Source: SPB Realty, MIAN
Middle class
Premium class
■
Etalon Group is positioned in Upper Economy Class and Lower Middle Class - market segment with fewer number of competitors
■ Economy Class and Middle Class price segments dominate both SPMA and MMA real estate markets, with marginal share of premium class
■ Competitive pricing combined with upscale poured concrete technology is able to target a very wide universe of customers
(1) Non-public peers
(2) Based on the total area of residential apartments available for sale on primary market at the end of 2H 2010
2 Etalon Group | 3
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