Zeta Growth Drivers and Catalysts

Zeta Is Well-Positioned To Capitalize On A Large, Growing, And Attractive Market Opportunity 9,558 COMPANIES $3.8M ARPU II ~$36B US TAM Number of large U.S. enterprises' in industry verticals where Zeta maintains most relevance² Average Revenue Per User (within $1M+ cohort)3 TOTAL ADDRESSABLE MARKET THE ZETA MARKETING PLATFORM ALSO SERVES MIDSIZE U.S. COMPANIES ZETA 12 2. 3. INTERNATIONAL EXPANSION ALSO A LARGE OPPORTUNITY Derived from U.S. Census Bureau data and which we define as firms with over 1,500 employees Industries from US Census Bureau include Retail Trade, Transportation and Warehousing, Information, Finance and Insurance, Real Estate and Rental and Leasing, Professional, Scientific and Technical Services, Educational Services, Health Care and Social Assistance, Arts, Entertainment, and Recreation, Accommodation and Food Services Derived from Company data for the year ended December 31, 2020 8

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