KASIKORNBANK Financial Overview
K
EXCELLENCE
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Strategic Provinces Project: Highlights in 2012*
SME
Corporate
Business
Business
Retail
Business
KBank, its wholly-owned subsidiaries, and Muang Thai Life Assurance (MTL) aim to offer a full
range of financial solutions based on customer-centric strategy to capture business in
strategic provinces
Corporate Business
➤ Total income earned from corporate customers in strategic provinces increased 8% in 2012
Successfully launched events to keep a strong relationship with Big Family (Phuket)
➤ Created Marketing Activities for corporate customers such as Professional Family Business Management
and Business Matching Activities
■SME Business
➤ Total income earned from SME customers in strategic provinces increased 28% in 2012
➤ Opened six SME hubs in strategic provinces
Built K-SME brand awareness
Launched localized marketing campaign, including branding selling and retention program, to serve
customer needs in each strategic province
■Retail Business
➤ No. of retail customers grew 12% in 2012, especially from High Net Worth Individual and Affluent
➤ Opened 20 branches in strategic provinces
➤ Effective marketing communication and massive acquisition via launch of localized event, campaign and
privileges to match customers' lifestyle in each strategic province, such as Joyful Festival and Money Expo
Note: *In 2012, 14 provinces were selected as strategic provinces
บริการทุกระดับประทับใจ
K
EXCELLENCE
K-Transformation Project
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Strategic
Understanding
Capabilities Customer Needs
Innovating &
Managing Products
Sales & Service
Excellence
Proactive Risk
Management
Know Our
Customers
(KOC)
Information
Technology
Capital
(ITC)
K-Transformation
Foundation Capabilities
Multi-
channel
Sales And
Services
(MSS)
Financial
Information
System
(FIS)
K-Transformation Supporting Solution (KSS)
บริการทุกระดับประทับใจ
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