Investor Presentaiton
The broker of the future
17% of motor insurance sales now on-line and rising
•
8.1% of household insurance sales now on-line and rising
Growth of this method of research and purchase has led to the growth of the aggregators
•
Price is cited as the most influential factor in the purchase of motor insurance
Aggregators are becoming the 'broker of the future'
The share of new internet sales by aggregators in 2006 is estimated to be 25%
Traffic is generated through:
-
Heavy above the line spend
Good natural search positioning
Good sponsored search positions on key words such as 'Cheap Car insurance'
moneysupermarket.com
the price comparison site
[R]
Quote
DETECTIVE
IAG
Insurance
Australia
Group
46
46
iN insurancewide.com
COMPARETHEMARKET.COM™
THE AUTOMATIC WAY TO FIND CHEAPER INSURANCE
gocompare.com
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Source: Datamonitor 2006
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