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Investor Presentaiton

Holistic Living: Delivering superior customer experience Customer Centricity 39 1. Journey simplification - frictionless sales and service Simplifying buying journeys through platforms like LifeEasy (online term purchase) Document simplification & elimination Contactless services- new normal OCR: Optical Character Recognition 0 Online claim processing for eligible customers via EasyClaims platform OCR: Enabling digital document submission and verification Straight through processing of maturity payouts for verified accounts Leveraging advanced technologies for personalization and better customer experience (CX) NEO - Cognitive bots policy queries answered within 2-3 clicks Personalization - Pre-approved sum assured for customers based on risk profile Digital Life Certificate for collecting survival proof from senior citizens Contactless branches by leveraging face recognition technology Customer Satisfaction Score (%) as on 31st March 2022 - 88.9 Actuarial Financial ESG HDFC Life
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