Nova Realidade Covid-19 após 1 ano
New reality
KPMG
The New Reality in Agriculture in Brazil has been guided by
a massive investment in technologies, in order to
guarantee competitiveness in production and marketing.
Digital technologies have been transforming the traditional
value chain into a value network, enabling new ways to
produce and sell agricultural products - marketplaces and
digital platforms for capturing and insights into data - as
well as the development of new products and new
business models. The demand for security and traceability
technologies has been growing, in a context of consumer
concerns about the way food is produced. Good
governance and risk management practices still need to be
disseminated, particularly in a business environment
increasingly driven by ESG. The consolidation of links in the
agricultural value chain also characterizes the new reality,
with the creation of scale entities. The need to finance
growth and the search for capital diversification have been
translated into increasing access to the capital market -
through structured debt and equity operations, with
emphasis on the issuance of bonds linked to sustainability
goals.
The pandemic not only amplified the signs of rupture
that had been forming in the fuel market for transport
purposes worldwide, but also brought structural
changes and challenges, as well as opportunities for the
sugar and alcohol sector in Brazil. To face the
challenges, a radical change will be needed in the way
of production, towards the digital transformation of
operations, and in the culture of organizations facing
innovation in business models. The more advanced the
organization is on this journey of digital transformation
and innovation, the greater the resilience and the
greater the potential for growth in the future (organic
and inorganic). At first, this transformation focuses on
operational efficiency, cost reduction, product
diversification, while the next move will be in data
monetization through own or shared ecosystems and,
finally, in the management of collaborative digital
platforms, leveraging new business models and opening
a new horizon for growth. Among the opportunities, the
sector's repositioning in the capital markets within the
business environment guided by ESG stand
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