Delivering Robust Growth

• UAE Development Strategy: Consolidate and Prepare for the Next Growth Phase Leverage the Strength of Master Developments Leverage on the existing master community developments to launch new projects Provide 'City within a city' experience to discerning customers Product Innovations • Unique product offering for Millennials . • Optimised unit size with larger community facilities Marketing to International Customers Targeting international customers Business development in • China, India, Saudi Arabia & other countries Wider price-product range . Seen strong response from European and Russian customers • • Well-planned Execution & Delivery Timely completion of projects under development Healthy cash flow generation Development Through JV Return on Capital Accretive - lower capital (minimum immediate cash outlay for land purchase) Earn development profit share and project management fees Conserved cash to be used for judicious purchase of prime land • Access to premium land through JV with GRES¹ • Preferred Development Partner for GRES • • Expansion and penetration of Emaar Brand in existing and new markets over longer term • 1) Government Related Entities 20 EMAAR

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