Investor Presentaiton
28 How to INVEST in São Paulo
STATES 29
Capital Goods
The capital goods sector accounts for the production
of a joint complex of machines and equipment used in
the production of other assets, maintaining a direct
relationship with the production of the other sectors,
in addition to playing an important role in the
distribution and generation of new technologies.
In 2008, according to the Brazilian Institute of
Geography and Statistics (IBGE), São Paulo accounted
for 59% of the Industrial Transformation Value (VTI) in
this sector in the country, which is equivalent to USD
11 billion and to 55% of the employed personnel (214
thousand employees) in the sector. The capital goods
sector is among the five main industrial activities in
São Paulo State.
The communication equipment, computer equipment
and peripheral equipment sectors, along with the
machines and equipment sector, have higher
innovation rates than the transformation industry as a
whole.
Highlights:
•The capital goods sector provides machinery and
equipment to all the other industrial sectors;
Activity responsible for large technology
spillovers;
The Institute of Technological Research and
Development of the Machinery and Equipment
Industry IPDMAQ aims at stimulating
entrepreneurial actions in technological research
and development, and promoting an environment
which supports companies in their effort to create
competitive services and products.
Financial Services
The city of São Paulo is the financial center of Latin
America. The main financial institutions operating in
the country are headquartered in the city, including the
Brazilian Securities, Commodities and Futures
Exchange (BM&FBovespa), the fourth largest in the
world market capitalization.
According to the Brazilian Central Bank, in December
2010, 30% of loans in the country were carried out in
São Paulo.
São Paulo is also the location of the majority of all
financial services provided to the Brazilian market,
taking into account bank, insurance and securities
operations.
Highlights:
• Latin America's largest financial center;
The world's largest banks are located in São
Paulo;
• Special credit lines available to companies in
specific sectors of the economy.
Green Economy
São Paulo State was the first in Brazil to incorporate
green economy in its political and entrepreneurial
agenda. The state has a low carbon economy profile
and the cleanest energy matrix in Brazil, with a 54.7%
participation in renewable resources and the largest
sustainable transport plan in the country.
By creating avant-garde laws, São Paulo was the first
state to regulate issues such as solid waste (State Law
number 12,300 of 2006) and climate change (State
Law number 13,798 of 2009). Both laws open
opportunities for new business prospects.
Major initiatives related to green economy in São
Paulo State:
Green Economy Credit Line: "Nossa Caixa
Desenvolvimento", the development agency of São
Paulo State, finances projects for small and medium
companies that promote the reduction of greenhouse
gas emissions, contributing to a low carbon economy.
International Green Economy Business Exchange: An
international event in which the São Paulo State
Government, representatives of the private sector
(entrepreneurs, business people and institutional
representatives) and civic organizations, both
Brazilian and International, with connections to the
green economy, meet. The International Green
Economy Conference, The Government with Open
Doors (community service) and The Business
Exchange (an area for the presentation of
technologies, products and services) will all take place
simultaneously during the event which will have
2,000 participants from all over the world.
Institutions: São Paulo is home to the Green Business
Council and to the Brazilian Council for Sustainable
Building. The state is also home to the largest basic
sanitation (water and wastewater) company in Latin
America (Sabesp) and the largest remaining reserve of
Atlantic Forest in the world (the 315,000 hectare Serra
do Mar Park). The park has reserves for sustainable
development, a large quantity of genetic resources
and a natural capital of inestimable value. With the
recent movement towards a green economy, there are
opportunities for the development of markets in all
segments of the economy and in all stages of
production. São Paulo is investing in the green
economy as a development model of the present and
of the future. This offers tremendous opportunities for
investment, technological development and the
generation of employment and income.View entire presentation