Snap Inc Results Presentation Deck

Business Highlights (Continued) We continue to invest in our camera and augmented reality platforms: As of the end of Q3 2020, over 1.5 million Lenses have been created by our community through Lens Studio. The 'Raise Your Voice' Lens generated over 70 million impressions and over 48,000 hours of playtime, demonstrating the power of AR as a format in honoring the legacy of important movements, such as the March on Washington in 1963. ● We strengthened our ad platform and products while engaging with advertisers: We partnered with Champs Sports, Clearly, Essie, Hoka One One, Kohl's, Levi's, Jordan Brand, and Sally Hansen to launch augmented reality-powered virtual try-on experiences. ● Our 'Anime Style' Lens powered by real time machine learning was engaged with 3 billion times in its first week. We added 2D body tracking technology in Lens Studio, allowing Lens creators to make AR experiences for the full human body. We released Lens Favorites, a new feature that allows Snapchatters to pin their favorite Lenses for future use, to our Android users. We launched our first Local Lens experience called City Painter, allowing Snapchatters to virtually paint the shared digital space on Carnaby Street in London. ● We launched 'Meet the Snapchat Generation,' our first-ever global business-to-business marketing campaign highlighting Snapchat's unique audience. We launched Platform Burst, which allows advertisers to purchase ad inventory across different formats to reach a significant portion of their target audience over a few days. We launched a Snap Select gaming bundle, which is the first commercial bundle tailored to a specific category and has led to impactful partnerships with advertisers. LO 5

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